January 2011
Mobile ad network Smaato specializes in ad optimization – if you feed them a creative, they’ll ensure it works perfectly on as many different devices as possible. And it’s all done automatically. This is a valuable proposition in the mobile market, where device fragmentation provides advertisers with a challenge they don’t have to face in, for example, TV advertising. And it seems that Singapore...
Alex Rice / Facebook Blog: A Continued Commitment to Security — This Friday is Data Privacy Day, an international effort by governments, businesses and advocacy groups to raise awareness about the importance of staying in control of personal information. A key part of controlling information has always been protecting …
US mobile ad spend to exceed $1B by year-end:... →
A new report released by Forrester Research predicts that marketers will finally allocate sufficient funds into mobile, with an estimated $1 billion in spend for mobile display and search advertising…
Register now: Mobile Marketing Day 2011 conference... →
Register now to hear senior execs from USA Today, NHL and Steve Madden along with industry experts discuss the state of mobile marketing at this third annual event Feb. 22 in New York organized by…
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Building on the success of the first event in San Diego (428 delegates), iPhone iPad DevCon East, April 4-6 in Boston, will offer one day of intensive workshops, followed by two days of technical classes. A key program change is an added focus on managing apps, making the event appealing to enterprise users too. The conference will...
37signals Product Blog: We’ll be retiring our support of OpenID on May 1 — We first jumped on the OpenID bandwagon back in 2007 when it was seen as a promising way to make logging into websites simpler. What we’ve learned over the past three years is that it didn’t actually make anything any simpler for the vast majority of our customers.
It looks like Hollywood executives aren’t the only investors taking a close look at comic books. Graphicly, a startup behind an application for buying and reading digital comics, just announced that it has raised $3 million in its first round of institutional funding.
2010 was a big year for digital comics launches, with startup ComiXology probably attracting the most attention for its Marvel and...
AT&T parades mobile bar code services via B2B iAd... →
AT&T Inc. aims to drive awareness of mobile bar codes and the services it provides to companies that want to use them within marketing collateral via a business-to-business campaign that combines…
Irina Slutsky / AdAge: Facebook Turns the ‘Like’ Into Its Newest Ad — Say Something About a Brand? It Could End Up as an Ad in Your Friends’ Feeds — SAN FRANCISCO (AdAge.com) — The ubiquitous “like” is currency for brands, and Facebook is giving them a new way to collect: an ad unit that shows …
Just earlier today, I mentioned that operators and studios can be a powerful force in mobile music – but they need to get a move on, because plenty of other people are catering to that audience. Well, here comes another one: internet favorite Play.fm is launching for smartphones.
What’s the story?
Play.fm is a great streaming music facility on-line – it’s completely free, and hosts DJ sets and...
Georgina Prodhan / Reuters: Foursquare sees no funding needs this year — (Reuters) - Startup website Foursquare has enough money to last it through to the end of the year and is in no rush for a sale or public offering, despite new competition from Facebook, co-founder Dennis Crowley said.
A new startup called Yobongo is giving users their first chance today to get their hands on its mobile chat application, which helps you to find strangers nearby and start talking to them.
The company was created by two employees from livestreaming service Justin.tv — vice president of products Caleb Elston (pictured) and software engineer David Kasper — who left the company back in October to...
Jaguar revs up location-based mobile initiatives... →
Luxury automaker Jaguar Cars Ltd. is running location-targeted display and search advertising to drive awareness of its new vehicle lineup and generate leads for its car dealerships.
CodeBroker is one of the elder statesmen in the mobile coupon industry – started in 2005, before smartphones were everywhere, it was based around the idea of reaching out to customers through SMS, and following up with coupons. Today, it claims that thousands of retailers are using it’s platform.
Press release
CodeBroker, the mobile loyalty company, today announced that its CodeBroker Mobile...
Alexis Madrigal / The Atlantic Online: The Inside Story of How Facebook Responded to Tunisian Hacks — It was on Christmas Day that Facebook’s Chief Security Officer Joe Sullivan first noticed strange things going on in Tunisia. Reports started to trickle in that political-protest pages were being hacked.
Dan Frommer / SAI: Silicon Alley Insider: Jason Calacanis Starts Promoting Mahalo 4.0 “Pivot” — Jason Calacanis is launching “Mahalo 4.0” on Tuesday, he just said on Quora, “our pivot from human-powered search to……. :-)”. — In other words, Mahalo, his startup, is shifting focus again. — To what? Good question.
Vlad Savov / Engadget: Motorola Xoom launching February 17th at Best Buy — When we stumbled upon an $800 price for the Motorola Xoom yesterday, our instinctive reaction was to leap forward to the next obvious question: when? Well, that call has now been answered by an internal Best Buy document that’s just dropped …
Apple said today that its App Store has now crossed 10 billion downloads of both free and paid apps.
The 10 billionth app was Paper Glider, downloaded by Gail Davis of Orpington, Kent, in the United Kingdom. She won a $10,000 iTunes gift card. We’ll see if she ever pays for another app.
It’s a pretty big milestone for Apple, and it shows that rivals such as Google Android and Palm have a long...
We’ve been promised for a while now that our phones will become our personal assistants. Executives from Cambridge, Mass.-based Vlingo sat down with me this week to talk about how they’ve delivered on that promise — and started turning it into real revenue.
It seems like all the big guys are trying to get into this business. The incentive, as a Googler put it when the company launched a similar...
Procter & Gamble proves mobile advertising is a... →
Consumer packaged goods giant Procter & Gamble is running a variety of mobile ad campaigns for its different brands because it understands the importance of the channel.
Just earlier this week, the GSMA announced it’s nominees for the Global Mobile Awards at this years Mobile World Congress. But that’s not the only show in town. The Mobile Premier Awards honours the best apps and developers from around the world – with nominees chosen from those who have won at AppCircuses around the world in 2011.
The AppCircus travels the world, giving developers a chance to...
AT&T is set to expand its free 3G MicroCell offer nationwide to the top 7.5 percent of customers likely to receive poor service at home or in small offices, Engadget has learned.
The offer could potentially be targeted at iPhone users in a bid to keep them from jumping over to Verizon.
The carrier wasn’t specific about which areas in the country are likely to receive poor service, but I...
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How will Verizon's iPhone change the mobile game? →
Now that Apple’s iPhone is officially coming to Verizon Wireless, the entire mobile ecosystem will feel the ripple effects–from rival carriers and device manufactuers to content providers and…
Rating: What’s this about the world’s most advanced OS?
Now that details of the iPhone 4 for the Verizon cdmaOne network are out, the promotional blurb makes very interesting reading. The bit which made us chortle here at GoMo News was this … “The “iPhone 4 also comes with iOS 4, the world’s most advanced mobile operating system.” Right. Would that be the same mobile OS which couldn’t even get an...
Glenn Chapman / Agence France Presse: ConnectU faces skeptical judges in Facebook appeal — SAN FRANCISCO — A skeptical panel of judges on Tuesday began considering whether Facebook founder Mark Zuckerberg duped former Harvard classmates in a $65 million settlement of a lawsuit charging that the idea for the website was stolen.
iPhone shipment by Verizon Wireless and other CDMA carriers in 2011 could boost iPhone shipments by 12.1 million, according to market researcher IHS iSuppli.
The new iPhone is the same as the old one, except it uses a network dubbed code division multiple access (CDMA). Verizon’s shipments of CDMA will likely be supplemented as other CDMA carriers around the world start shipping their iPhones....
Steve Madden exec: Mobile database grew 4pc in 2... →
NEW YORK - A Steve Madden executive at the National Retail Federation conference said that the company’s mobile database grew 4 percent during a two-week multichannel campaign.
As mobile technology becomes more sophisticated, so too does mobile healthcare. Many consumers now carry extremely advanced device in their pocket as a matter of course. They now do far more than just communications – thanks to location technology, bluetooth, NFC, cameras and other “sensor” technology, the devices can be used for more than just sending information. The following report “Seamless...
Stuart Miles / Pocket-lint: Google Ice Cream landing in time for the summer — EXCLUSIVE: Sources date the next Android update — Google will release the next version of its mobile phone operating system, Android 2.4, in the summer, Pocket-lint has learnt. — According to multiple sources familiar with the matter …
Food-recommendation startup Foodspotting just announced that it has raised $3 million in its first round of institutional funding.
The San Francisco-headquartered site allows foodies to recommend (and share photographs of) dishes they like, bookmark foods they want, and look up the best options at a particular restaurant. The idea is that food decisions are often based on specific dishes rather...
Philip Rha / Facebook Blog: The New Profile Is Here — Last month, we introduced the new profile, which now makes it even easier for you to tell your story and learn about your friends. For the month of December, we gave people the option to upgrade to the new profile early, and hundreds of millions of you made the switch.
The tablet war is heating up.
Fresh from revealing its Xoom tablet at CES, Motorola has ordered 700,000 to 800,000 units for the first quarter of 2011, as reported by DigiTimes today. According to the report, this could mean Motorola anticipates orders up to one million units in the quarter.
Now that Apple has cemented the category of the tablet devices with its wildly popular iPad, other...
Light shoppers are future of mobile shopping: Arc... →
NEW YORK – The traditional path to purchase is dead, according to a senior executive at Whirlpool Corp. speaking on a panel yesterday at the National Retail Federation’s 100th Annual Convention &…
Happy Monday, and welcome to the round-up of the hottest mobile marketing and advertising news from GoMo News! Rich-media advertiser Greystripe reports great results for it’s Flash units… even on iPhone; real estate gets further into the mobile game; and much more…
FLASH ADS – rich-media advertiser Greystripe is rather pleased with itself. “In spite of Apple’s lack of support for Flash,” it says...
Jay Yarow / SAI: Silicon Alley Insider: AT&T Already Attacking Verizon iPhone: “Not Sure iPhone Users Are Ready For Life In The Slow Lane” — AT&T is already attacking Verizon over the iPhone. — After we wrote about Verizon’s plan to offer unlimited data plans, AT&T PR boss Larry Solomon reached out with a statement …
Suzuki focuses on speedy Web experience in HTML5... →
American Suzuki Motor Corp. rolled out an HTML5-based mobile site to service car buyers while on the go.
Joshua Topolsky / Engadget: Exclusive interview: Google’s Matias Duarte talks Honeycomb, tablets, and the future of Android — We’re not going to lie — we’re pretty excited to bring this to you guys. Here at CES 2011 we had a chance to sit down with Matias Duarte, the man behind webOS (as well as the Sidekick and Helio UIs) …
Edward Moyer / CNET News: Shooting suspect left unsettling artifacts online — The suspected gunman in the shooting today of a U.S. Congresswoman posted disturbing artifacts on YouTube and MySpace, according to various reports, including a photo of a gun on top of a U.S. history book, and videos featuring strange, sometimes political ramblings.
Nathan / BackType: Analysis of the #LessAmbitiousMovies Twitter Trend — Earlier this week, a meme erupted on Twitter based on the #LessAmbitiousMovies hashtag. The premise was to modify a movie title to be “less ambitious”. TechCrunch wrote about the meme as it was happening.
Users of Windows Mobile 7 devices are reporting heavy 3G data usage while their phones are idle, something that could pose a problem for those with limited data plans.
But at least there may be some good news on the horizon for Windows Phone users: A recent interview with Microsoft’s Aaron Woodman hinted that some of the cool online features from Microsoft’s failed Kin phones may make it to...
Tristan Louis / TNL.net: New York to displace Silicon Valley — There’s been a lot of discussion in the past couple of years about the resurgence of New York City as a tech center (I actually called the comparison to Silicon Valley a silly one about a year ago). In the past couple of years, however …
Just a few years ago, Ford and GM were posting billions of dollars in losses and fast losing favor with American car buyers. One of them, GM eventually required a very public and controversial bailout from the government.
But both U.S. automakers have since staged comebacks — the success of which that have hinged in part on getting hip with the greener, more connected age of automobiles. That has...
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Peter Lattman / DealBook: The Facebook-Microsoft Parallels — A computer prodigy drops out of Harvard and builds one of America’s hottest companies. He brings on a Harvard M.B.A. to help him think about things other than programming. He wants to keep his very profitable company private.
Ustream has big plans for live video streaming on Android phones using Verizon’s 4G network, as well as for viewing video streams on big screens.
Yesterday at the Consumer Electronics Show, the company gave me a brief demonstration of its new offerings. Ustream has developed a slick new Android app that can both broadcast live video, as well as view and interact with live video streams....
Glenn Greenwald / Salon: DOJ subpoeans Twitter records of several WikiLeaks volunteers — Last night, Birgitta Jónsdóttir — a former WikiLeaks volunteer and current member of the Icelandic Parliament — announced (on Twitter) that she had been notified by Twitter that the DOJ had served …
Here is today’s roundup of the hottest in mobile marketing and advertising stories, from GoMo News! AdMob has announced it’s 2010 figures; Borrell Associates advises digital advertisers to invest in mobile as soon as possible; and much more…
ADMOB - yesterday, Millennial Media had major news to report on usage of their network. Not wanting to be outdone, AdMob has unleashed it’s own stats –...
Verizon Wireless is gearing up to get more devices on its recently launched LTE 4G network. The company today announced 10 LTE 4G devices at the Consumer Electronics Show, all of which will be available in the first half of 2011.
The company showed off four smartphones, two tablets, two mobile hotspots and two notebooks with LTE 4G capabilities — a big improvement over its current batch of LTE...
What should top CMOs' mobile marketing to-do list... →
The holidays have come and gone, 2011 is here. So, what should be on the agenda for brands and retailers in terms of mobile marketing and commerce for the year ahead?